GrowNextGen industry leader

Jennifer Coleman

Director of Communications at Aimpoint Research

Jennifer knows a lot about: budgets, media, agriculture, soybeans, ag communication

Jennifer is responsible for the development and implementation of a communications and marketing strategy and overseeing initiatives including brand development, messaging, positioning, go-to-market strategies, and integrated communication plans.

What is the benefit of collaboration between industry and education?
Ohio citizens and consumers (including students and teachers) benefit from understanding food production in Ohio. The Ohio Soybean Council understands the value of investing in tomorrow’s citizens and workforce by providing high-quality, relevant curriculum and resources to Ohio teachers!

What value/assistance can you provide to teachers and classrooms as they connect with you?
I am happy to communicate with teachers and/or students about the value of Ohio’s soybean industry, address misconceptions about agriculture or answer questions! I welcome the chance to communicate with students using an online platform (Zoom, for example) or answer questions through email. I am also open to having a student who is interested in a communications career come and shadow me for a day.

Why should teachers connect with you through GrowNextGen?
GrowNextGen provides high-quality curriculum, e-learning, career videos and connections with industry leaders and trained teachers. It is a great place to start to learn about how modern agriculture connects to education.