Food is something that people care a lot about: How does it taste? How healthy is it? How fresh is it? Where did it come from?
Connecting Consumers to Agriculture is a podcast about how farmers can reach out to the public and provide this information. “People want a credible source, and there’s no one better to tell that story than a farmer,” said Iowa farmer Pam Johnson. She shares with people in the grocery store or at family dinners. Social media allows farmers to reach a wide cross-section of people with food concerns. Dairy farmer Beth Chittenden in New York invites neighbors to see what’s happening on her farm. “They feel like they’re a part of it now,” she said.