The U.S. Farmers & Ranchers Alliance and Discovery Education have partnered on an exciting new initiative to engage urban youth with a first-hand glimpse into modern agriculture. Using the award-winning documentary, “FARMLAND, a film by James Moll,” as a foundation, this new initiative will inspire students using an innovative, multi-modal curriculum that brings to life critical issues impacting the agriculture industry, such as sustainability, the new science behind farming, and entrepreneurship. “FARMLAND, a film by James Moll” is available for viewing in its entirety on Netflix. Learn more at the “Discovering Farmland” site.

Lessons include:

*Farming as an industry

*Educated consumers

*Breaking down stereotypes

*Challenges in farming and ranching

After watching the Farmland movie with your students, use this case study to help students understand and appreciate food producers and the decisions that must be made on a yearly, monthly or daily basis, as they strive to maintain an environmental system that will continue to produce food and products to meet consumer demands while maintaining soil and water quality.